Accelerator
    Week 6

    Marketing Strategy and Brand Positioning

    Build a strategy to attract the right audience consistently.

    Week 6 Overview Video

    12:45 • Intro to Marketing Strategy and Brand Positioning

    Lessons

    1

    Brand positioning and messaging

    Your voice in the market.

    2

    Crafting your core marketing message

    What you say and how you say it.

    3

    Marketing channels for travel

    Where to find your clients.

    4

    Lead generation strategies

    Filling your pipeline.

    5

    Organic vs. paid marketing

    Balancing your efforts.

    6

    Building a 90-day strategy

    Planning for the short term.