Accelerator
    Week 3

    Competitor Research and SWOT Analysis

    Understand the market landscape and identify your differentiation.

    Week 3 Overview Video

    12:45 • Intro to Competitor Research and SWOT Analysis

    Lessons

    1

    How to identify direct and indirect competitors

    Knowing who else is in the space.

    2

    What to evaluate on competitor websites

    Analyzing branding and offers.

    3

    Offer comparison and positioning

    Finding your unique spot.

    4

    SWOT analysis explained

    Strengths, Weaknesses, Opportunities, Threats.

    5

    Finding gaps and opportunities

    Where others are falling short.

    6

    Creating a differentiation strategy

    How to be different, not just better.