Accelerator
    Week 2

    Ideal Client Avatar and Market Research

    Define who the business serves and why they buy.

    Week 2 Overview Video

    12:45 • Intro to Ideal Client Avatar and Market Research

    Lessons

    1

    Why ideal client clarity matters

    Connecting deeply with your audience.

    2

    Demographics vs. psychographics

    Going beyond basic statistics.

    3

    Travel motivations and buying triggers

    What makes people book?

    4

    Research methods for identifying your audience

    Tools and techniques for discovery.

    5

    Mapping pain points, desires, and objections

    Understanding the customer journey.

    6

    Building your ideal client avatar

    Creating a detailed profile.